Sony Was Surprised by Bloodborne’s Success

In the middle of a dangerous price war between the PS4 and XBox One, Bloodborne sold so well that Sony had a bit of trouble supplying consumer demand.

In an interview with MCV, Sony’s UK Marketing Director Fergal Gara confided “It did surprise us. We had expectations to do well. We looked at the Souls series as a frame of reference, and we thought we could do better than that. We did – and then some. Relative to some of our sister territories, we were being quite ambitious, but even that proved to be conservative.

“I think Bloodborne might have just landed just at the right time; it was a relatively quiet time, it was a very high quality title and a great platform differentiator for us. We were caught a little bit behind in terms of the volume, but we were able to chase it and maximise its potential.”

What’s Next

Unlike their experience with the PS3, Sony got it right with developers when they put together the PS4. We’re starting to see great titles across all of this generation’s consoles, and the publishers know that the only way to keep hardware moving will be attracting customers with interesting games.

Look for this Christmas to be a big deal for Sony. With Microsoft’s XBox One leading the way with product announcements, studios creating PlayStation 4 games are going to have to bring their A game to impress buyers and keep the console’s momentum going.

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